About AICreation.AI

30 Years of Operational Excellence Meets AI Innovation

Our Mission

Transforming businesses through AI-driven operational excellence

At AICreation.AI, we bridge the gap between strategic vision and operational execution. With over 30 years of combined experience leading successful transformations across startups, PE-backed companies, and public corporations, we bring a unique combination of hands-on operational expertise and cutting-edge AI strategy.

Our approach is built on a fundamental belief: AI is not just about technology—it's about driving measurable business outcomes. We help organizations identify and implement AI solutions that deliver real value across both front office (revenue-generating) and back office (cost-optimizing) operations.

Whether you're a growth-stage company looking to scale efficiently, a PE portfolio company seeking to improve EBITDA, or an established enterprise navigating digital transformation, we provide the strategic guidance and hands-on execution needed to succeed in the AI era.

Leadership Team

Proven executives with a track record of transformation

Edwin Miller

Co-Founder & CEO

Connect on LinkedIn

Current Role

CEO of Marchex (NASDAQ: MCHX), a public company where he has driven significant operational improvements:

  • First positive EPS in over a decade
  • Gross margin improvement from 50% to 70%
  • Strategic repositioning and operational transformation

Entrepreneurial Success

Founded 9Lenses in 2011, a strategic business assessment platform that was successfully acquired by Astreya in 2017. Built comprehensive business frameworks around operational excellence, measurement, and strategic execution.

Executive Experience

  • Extensive leadership across startups, PE-backed companies, and venture-backed firms
  • Multiple successful exits and value creation events
  • YPO member since age 32 (Young Presidents' Organization)
  • Represented by GDA Speakers for keynote engagements on leadership and transformation

Thought Leadership

  • Author of business trilogy: "9Lenses: Insight to Action," "Snapshot9: What's Your Picture?," and "Measurement13"
  • Adjunct Professor at George Mason University
  • Recognized as one of The Top 25 Tech CEOs of Seattle for 2025
  • Active mentor and advisor to emerging leaders and entrepreneurs

Expertise

  • Operational transformation and value creation
  • AI strategy for enterprise organizations
  • PE portfolio company optimization
  • Building and scaling high-performance teams
  • Strategic planning and execution frameworks

JP Morgenthal

Co-Founder & CTO

Connect on LinkedIn

Technical Leadership

30+ years of technology leadership spanning enterprise architecture, cloud platforms, AI/ML systems, and digital transformation across Fortune 500 companies and high-growth startups.

AI & Emerging Technology

  • Deep expertise in LLM integration and optimization
  • Agentic AI system architecture and implementation
  • Vector database design and semantic search
  • AI-assisted development workflows and tooling
  • ML model deployment and production scaling

Cloud & Infrastructure

  • Enterprise architecture across Azure, AWS, and GCP
  • Serverless and microservices design patterns
  • DevSecOps and CI/CD pipeline implementation
  • Infrastructure as Code (IaC) and automation
  • Database architecture and optimization at scale

Legacy Modernization

  • Framework migration (Angular, React, modern stacks)
  • API redesign and platform modernization
  • Monolith to microservices transformation
  • Technical debt reduction strategies
  • System integration and data pipeline design

Organizational Transformation

  • Engineering team restructuring and scaling
  • Offshore/nearshore development partnerships
  • Agile transformation and process optimization
  • Technical due diligence for PE/VC investments
  • Product-engineering alignment and strategy

Our Expertise

Combining operational excellence with technical depth

🎯

Strategic Transformation

  • AI strategy and roadmap development
  • Digital transformation leadership
  • Operational excellence frameworks
  • PE value creation playbooks
  • Change management and adoption
📈

Front Office AI

  • Sales optimization and intelligence
  • Marketing automation and analytics
  • Customer service transformation
  • Revenue operations excellence
  • Customer experience optimization
⚙️

Back Office AI

  • Finance and accounting automation
  • HR operations and talent management
  • Process automation (RPA + AI)
  • Supply chain optimization
  • IT operations and service management
🏗️

Technology Architecture

  • Cloud architecture (Azure, AWS, GCP)
  • AI/ML platform design
  • Data architecture and integration
  • Legacy system modernization
  • Security and compliance frameworks
💼

Operational Excellence

  • Cost optimization and efficiency
  • Margin expansion strategies
  • Process redesign and automation
  • Performance measurement systems
  • Continuous improvement programs
🤝

Leadership & Team Building

  • Executive coaching and development
  • Team restructuring and optimization
  • Talent acquisition strategy
  • Culture transformation
  • Organizational design

Why Work With Us

🏆

Proven Track Record

30+ years of operational leadership with measurable results: multiple successful exits, significant value creation, and sustainable transformations across diverse industries and company stages.
🎯

Business-First Approach

We focus on business outcomes, not just technology. Every AI initiative is evaluated based on ROI, implementation complexity, and strategic alignment with your business goals.
🔧

Hands-On Execution

We don't just provide strategy—we roll up our sleeves and help execute. From architecture design to team building to implementation oversight, we're with you every step of the way.
📊

Measurable Results

Clear KPIs, regular progress tracking, and transparent reporting ensure initiatives deliver expected value. We establish success metrics upfront and measure rigorously throughout.
🌐

Full-Stack Expertise

From strategic planning to technical architecture to organizational change—we provide end-to-end expertise across the entire transformation lifecycle.
🚀

Rapid Value Delivery

We identify quick wins that deliver immediate value while building toward longer-term transformation goals. See meaningful results in weeks, not years.

Impact by the Numbers

30+
Years Combined Experience
100+
Companies Transformed
$500M+
Value Created
50-70%
Margin Improvements

Let's Start a Conversation

Ready to explore how AI can transform your operations? Schedule a consultation to discuss your challenges and opportunities.

Connect with Edwin Connect with JP